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2023 Trade Show & Convention Schedule

66th Annual Trade Show image

Welcome to the PWQA 66th Annual Trade Show & Convention. We hope you will gain much enlightenment from our many education sessions and exhibits. And, most importantly, enjoy the networking and camaraderie with industry peers!


Wednesday, October 11

9:00 am – 3:00 pm
Exhibitor Load In and Set Up

9:00 am – 10:00 am 
PWQA board meeting, invite only in the California Room

10:00 am – 11:00 am
“Softening: Pushing the Limits on TDS”
Presented by Charles “Chubb” Michaud, MWS

11:00 am – 12:00 pm
“Servicing Clack Control Valves”
Presented by Doug Haring, MWS

1:00 pm – 3:00 pm
“What’s Important for Plumbers to Know When Installing Residential Water Treatment Equipment”
Presented by Cliff Fasnacht, MWS

4:00 pm – 5:00 pm
Annual General Meeting & Legislative Update in EXPO Hall

5:00 pm – 7:00 pm
Banquet (Registration required)


Thursday, October 12

8:00 am – 10:00 am
Past President’s Breakfast

9:00 am – 10:00 am
“Selling in a Competitive Market – How to Navigate a
Crowded Marketplace”
Presented by Candice Wentling, MWS

10:00 am
EXPO Opens

11:00 am – 12:00 pm
Panel Discussion: “PFAS Updates, Emerging Contaminants and Leveraging WQRF Research” 
Shannon Murphy & Richard Mest

12:00 pm
Complimentary Lunch

1:00 pm – 2:00 pm
“Whole House RO”
E. Allan Horner, MWS

3:00 pm
EXPO Closes



doug haring-SQ


Douglas C. Haring, MWS, CWR, CI is a Regional Sales Manager and Technical Support and Applications Specialist for Clack Corporation. He has been a Certified Member of the Water Quality Association since 1983 and presently holds WQA Professional Certification levels Master Water Specialist, Certified Water Treatment Representative and Certified Installer. Prior to joining Clack, his experience in the Water Quality Improvement Industry includes 10 years when he owned and operated an Independent Dealership and 21 years on the OEM level. He is a member of the WQA Board of Directors and has been active on several WQA Committees and Task Forces, as well as serving on the FWQA and EWQA Boards of Directors.

chubb michaud


When I started Systematix Company in 1982, my experience was from a rather broad industrial chemical background which included polymeric coatings, plastics, chemical intermediates and ion exchange. As my business expanded, it soon became apparent that there was no easy way for smaller companies in the water treatment business to gain access to the same informational technologies available to the larger, well established giants in the industry. I made it my focus to change that. Having a strong engineering background, it was easy for me to interpret the complex design parameters of the water treatment trade and convert them to terms and application limits that were easier to understand. It was my intent to give the “little guy” a fighting chance when going up against the hierarchy of the “big guys”. I researched the available literature on “how to” technology and found it rather limited. So I have written and/or delivered well over 100 papers and articles to help uncover the mysteries of water treatment in order to instill a higher level of confidence at the small manufacturing level. This symbiotic relationship has helped me to grow my business while helping others to grow theirs. What I know and what I have learned is free for the asking. Chubb Michaud Technical Director Systematix Company

Allan Horner

allan horner, mws

With 30 years of experience in the water improvement industry and a wide range of expertise, Allan can assist with the rudimentary or the complex. He has an extensive background with field service, repair and installation of residential, commercial and industrial POU and POE systems and spent ten years working with USP27 and WFI water systems, cooling towers, steam boilers and industrial water. He is well versed when it comes to softeners, filters, boilers, cooling towers, commercial reverse osmosis, pharmaceutical applications, car washes, hotels and just about any other water filtration or general maintenance challenge you may encounter. Along with extensive family time, Allan enjoys ice hockey, softball, off-roading his 1985 Jeep CJ and he also enters his Jeep into Christmas light show parades. He maintains a MWS Certified Water Specialist Certification from the Water Quality Association and is IWP’s Technical Director.

Candice WentlinG


Candice Wentling is a Certified Action Selling Coach and Distributor. She has been conducting sales training seminars, field coaching, and leadership accountability for the last 15 years. She began her sales career in the supplemental insurance industry where she began as a door to door, full commission sales representative. Candice was quickly promoted into a management role and became the youngest District Manager in the organization. She went on to win their top sales award 18 times. She then transferred her skills and began working in the Water Treatment industry as a Sales Manager with an industry leading company. In that capacity, she has reorganized training programs, conducted regional workshops, worked directly with on-boarding and training of new sales representatives, and became a Master Water Specialist with the Water Quality Association. She is most proud of the teams she has led in reaching their goals and meeting and exceeding expectations. Candice feels that training is one of her best skills and has received consistent positive feedback for her ability to connect management with their sales people in a candid and energetic manner. She has the unique view of a sales professional and a manager so she is able to help bridge that gap for other leaders.


With more than three decades of operational and management experience, Clifford L. Fasnacht has developed a keen sense of adaptability in the service and construction communities. As an entrepreneur who successfully built Dougherty Pump & Drilling Inc. a general engineering and service business, and Pacific Purification Inc. a service and custom manufacturing business, where he works closely with his clients to design and build products for many applications worldwide.
Empathetically working to assure the client’s needs are top priorities and to create the balance they want between ideas and reality. Clifford’s attitude of no job is to small or too large, has propelled him to greater challenges.
His clients have ranged from mega corporation giants who include fertilizer manufacturers, aero space companies, pharmaceutical manufactures, and water treatment companies to private home owners.
Having grown up the son of a man who instilled great value learned from days of the great depression, he has the ability to design and produce products that are both effective and productive.
Clifford serves on several executive boards across the nation including past president of the nationally recognized Pacific Water Quality Association (PWQA), and past president of the Central Coast Builders Association. Clifford also serves on several task forces and education committee’s for the Water Quality Association (WQA). Among his vast experience are numerous certifications and awards in the water treatment industry as well as water development, and he is also a charter member and executive board member of the California Ground Water Association (CGA), and member of several trade related organizations.



Highly Focused Business Executive with leadership expertise in strategic planning, product development, regulatory compliance, life-cycle analysis, platform sales and marketing and contract negotiation. Proven track record for expansion of product offerings and increasing sales through leadership of high performing cross-functional teams. Expertise in global regulatory compliance requirements and certification needs; reducing overall NPD time to market goals. Leader in 8D, DFMEA, PFMEA, 5S, MBO and BHAG development. Skills include problem solving, business unit leadership, product development, marketing initiatives and technical writing. Recognized as an optimistic & energetic leader, positive motivator, excellent communicator and organizational educator with a unique mix of technical science, marketing and sales development.

Richard Mest

Richard Mest

Richard Mest is President of Master Water Conditioning Corp. (acquired by AO Smith Corporation) past president of the Water Quality Research Foundation, Water Quality Association (WQA) and the Water Systems Council (WSC) and has received numerous WQA awards, including the Lifetime Member Award.