2024 Trade Show & Convention Schedule – Pacific Water Quality Association

ACCOMMODATION

If you have any questions, please contact Jenneva Guzman at 626-283-4464, or office@pwqa.org

EVENT SCHEDULE

Welcome to the PWQA 67th Annual Trade Show & Convention. We hope you will gain much enlightenment from our many education sessions and exhibits. And, most importantly, enjoy the networking and camaraderie with industry peers!

Tuesday, October 15
No-host Pre-Convention Mixer TBD

Wednesday, October 16

8:00 am – 10:00 am
PWQA Board Meeting
By invitation only in the Congressional Room

9:00 am – 3:00 pm
Booth Set Up
Vendors set up in the Exhibit Hall (Majestic Ballroom)

10:00 am – 11:00 am
“Mysteries in Water Can Lead to Mistakes”
Presented by Charles F. “Chubb” Michaud, MWS, Systematix
(0.1CPD)
Masterclass debunking myths in our industry and gain a greater understanding of treatment processes

11:00 am – 12:00 pm
“50 Years of the SDWA: A Look Back and the Opportunity Ahead”
Presented by Kim Redden, MWS, Pentair
(0.1CPD)
Learn about the SDWA and the opportunities for water treatment professionals

12:00 – 1:00 pm LUNCH BREAK

1:00 pm – 2:00 pm
“Selling Without Scaring: Navigating Primary Contaminants”
Candice Wentling, MWS, Certified Action
(0.1CPD)
Learn critical aspects of the regulatory process as well as best practices to improve the customer experience

2:00 pm – 3:00 pm
Corrosion Control: Protecting Piping and Water Heaters
Presented by Greg Reyneke, MWS, Red Fox Advisors
(0.1CPD)
Introduction to the art and science of corrosion control

4:00 pm – 5:00 pm
Annual General Meeting and Government Affairs Update (Majestic Ballroom) with guest speaker Judd Larned, WQA President.

5:00 pm – 6:00 pm
Reception in the Exhibit Hall (Majestic Ballroom)

6:00 pm – 8:00 pm
Industry Dinner & Networking & Cornhole Tournament (Cima)

Thursday, October 17

7:00 am – 8:30 am
Past Presidents’ Breakfast
(Congressional Room)

9:00 am – 10:00 am
“RO Maintenance: Lessons Learned”
Presented by Adrian Cavlan, Quality Water
(0.1CPD)
Find out what are the lessons learned in RO maintenance and discover essential tips for effective maintenance.

10 am – 3 pm TRADE SHOW OPENS
Exhibit Hall (Majestic Ballroom)

10:am – 11:00 am
“Learning to Lead”
Sean Caughron, Sean Caughron Business & Leadership Coaching
Learn to navigate the path to success, turning challenges into opportunities and aspirations into achievements, with a personalized approach that empowers you to lead with purpose, innovate with confidence, and achieve beyond boundaries.

11:00 am – 12:00 pm
“Using the IAPMO Sizing Calculator”
Presented by Gary Klein, Gary Klein & Associates, Inc.
(0.1CPD)
Learn how to use this powerful digital tool to calculate true water-usage demand and minimize oversizing of plumbing

12:00 – 1:00 pm LUNCH BREAK & TECH TALKS

1:00 pm – 2:00 pm “PFAS: Latest Treatment Updates”
Presented by Larry Gottlieb, MWS, ResinTech
(0.1CPD)
Learn about the treatment updates on PFAs.

3 pm TRADE SHOW CLOSES
Booth Tear Down begins

ACCOMMODATION AT HOST HOTEL:

BOOK YOUR ROOM HERE

If you have any questions, please contact Jenneva Guzman at 626-283-4464, or office@pwqa.org

SPEAKERS

Judd Larned, President of Culligan Water North America is the Water Quality Association’s President for 2024-25. Larned is an industry leader with feet planted in both the manufacturing and dealership sectors. Larned has been president of Culligan’s North American business since 2015, leading product development, manufacturing, marketing and distribution of Culligan products in collaboration with the Culligan Dealer network.

He earned an MBA from Duke University and a Bachelor’s of Mechanical Engineering from the University of Michigan. He has served on the WQA Board of Directors since 2019.

This year, we are honored to have Judd speaking at our AGM on Wednesday, October 16 at 4 pm.

CHARLES "CHUBB" MICHAUD

Chubb is the owner and Technical Director of Systematix Company. When Chubb started his company in 1982, his experience was from a rather broad industrial chemical background which included polymeric coatings, plastics, chemical intermediates and ion exchange. As business expanded, it soon became apparent that there was no easy way for smaller companies in the water treatment business to gain access to the same informational technologies available to the larger, well established giants in the industry. He made it his focus to change that. Having a strong engineering background, it was easy for him to interpret the complex design parameters of the water treatment trade and convert them to terms and application limits that were easier to understand. It was his intent to give the “little guy” a fighting chance when going up against the hierarchy of the “big guys”. He researched the available literature on “how to” technology and found it rather limited. So, he wrote and/or delivered well over 100 papers and articles to help uncover the mysteries of water treatment in order to instill a higher level of confidence at the small manufacturing level. This symbiotic relationship has helped him to grow his business while helping others to grow theirs.

CANDICE WENTLING, MWS

Candice Wentling is a Certified Action Selling Coach and Distributor. She has been conducting sales training seminars, field coaching, and leadership accountability for the last 15 years. She began her sales career in the supplemental insurance industry where she began as a door to door, full commission sales representative. Candice was quickly promoted into a management role and became the youngest District Manager in the organization. She went on to win their top sales award 18 times. She then transferred her skills and began working in the Water Treatment industry as a Sales Manager with an industry leading company. In that capacity, she has reorganized training programs, conducted regional workshops, worked directly with on-boarding and training of new sales representatives, and became a Master Water Specialist with the Water Quality Association. She is most proud of the teams she has led in reaching their goals and meeting and exceeding expectations. Candice feels that training is one of her best skills and has received consistent positive feedback for her ability to connect management with their sales people in a candid and energetic manner. She has the unique view of a sales professional and a manager so she is able to help bridge that gap for other leaders.

Greg Reyneke, MWS

Greg Reyneke, Managing Director at Red Fox Advisors, has almost three decades of ongoing experience in the management and growth of water treatment dealerships. Greg's expertise spans the full gamut of residential, commercial and industrial applications including wastewater treatment, aquatic ecosystems, and advanced corrosion control strategies. A recipient of the Ray Cross and Regents Awards, Greg has been active in the WQA since 2004 and has served on numerous Committees and Task Forces. Greg is past-President of the Pacific Water Quality Association, and serves on the WQA Board of Directors and Board of Governors. Greg writes prolifically and travels worldwide, helping to improve human life through better water quality. You can follow him on his blog at www.gregknowswater.com

Adrian Cavlan

Adrian Cavlan is a relative newcomer to the water treatment industry but has had a successful career as a small business owner for more than 30 years. He and his wife, Shawn, purchased Quality Water, a 20-year-old water store in Aptos, CA, just as the pandemic began to unfold. In the past four years, they have nearly doubled the size of the business. Adrian recognized the needed to quickly learn as much as possible about water and its treatment. Fortunately, he found his way to WQA and various online communities where he accessed valuable resources. In 2023, he earned his CWS classification and obtained his California C-55 Water Conditioning contractor’s license. He is currently pursuing his CST classification. Adrian joined the PWQA Board of Directors in 2023 and currently serves as Treasurer. He is working on establishing what he hopes will be a referenceable standard for Point Of Use RO annual maintenance programs.

Sean Caughron

Sean Caughron is a Strategic Business Consultant, Fractional Leader, and Leadership Coach dedicated to unlocking the full potential of CEOs, small business owners, and business leaders. With a rich background spanning art, entrepreneurship, and strategic consulting, Sean guides clients through a journey of self-discovery and leadership development, turning every challenge into an opportunity and every ambition into reality. Together, he'll elevate your professional and personal ambitions to the next level. He comprehends the challenges and opportunities leaders face in today's competitive landscape. His mission is to fuel the growth journeys of business owners and key executives, offering peer group or individual coaching to unlock their full potential and achieve sustainable growth.

Larry Gottlieb, MWS

Larry is President & Chief Technical Officer of ResinTech, a US manufacturer of ion exchange products. A veteran of the water treatment industry with more than 30 years of solid experience, Larry is responsible for research and development, manufacturing, quality control, and technical support for all ResinTech media products. Larry joined ResinTech, the company started by his father, Michael Gottlieb, in 1989. Larry was the driving force behind ResinTech’s investment in the laboratory and R&D resources necessary to identify and remediate PFAS contaminants. Today, ResinTech is arguably the world’s leading provider of ion exchange solutions for PFAS remediation. ResinTech’s Lab Services division employs over 20 technologists in a state-of-the-art 6,000 square foot laboratory. The company can identify over two dozen distinct species of per and polyfluoroalkyl substances.