EVENT SCHEDULE
Welcome to the PWQA 69th Annual Trade Show & Convention. We hope you will gain much enlightenment from our many education sessions and exhibits. And, most importantly, enjoy the networking and camaraderie with industry peers!
If you have any questions, please contact PWQA office at 626-283-4464, or office@pwqa.org
Wednesday, September 23
8:00 am – 1:00 pm Shotgun Golf Tournament West Course
12:00 pm – 5:00 pm Exhibitor Load In and Set-up Aragon Ballroom
3:00 pm – 4:00 pm RO Pitfalls and Things You Need to Know by John Brooks, President, Puroserve Water Conditioning, Inc., Santiago Ballroom
4:00 pm – 4:10 pm BREAK
4:10 pm – 5:10 pm LED UV presentation by Dominic Tagliafierro, Regional Sales Manager, Watersprint, Santiago Ballroom
5:00 pm – 6:00 pm PWQA Board of Directors Meeting (By invitation only) Santiago I
7:00 pm Hosted Meet & Greet Cocktail Reception Santiago Courtyard
Thursday, September 24
7:00 am – 9:30 am Exhibitor Load In and Set-up Aragon Ballroom
7:30 am – 9:30 am Past Presidents’ Breakfast (By invitation only) El Biz
8:00 am – 9:00 am Technical and Regulatory Update by Eric Yeggy, WQA
9:00 am – 9:10 am Break
9:10 am – 10:10 am AI and Lead Generation by Peter Ruchti, AdeptPlus Web Marketing, Santiago Ballroom
10:30 am – 11:30 am Keynote Presentation by Greg Reyneke, MWS, Red Fox Advisor and President of Water Quality Association Aragon Ballroom
11:30 am – 5:00 pm TRADE SHOW Aragon Ballroom
11:30 am – 1:30 pm Lunch with Exhibitors Aragon Ballroom
1:30 pm – 2:30 pm Basic Softener Filter Repair by Allan Horner, Impact Water Treatment, Santiago Ballroom
2:30 pm – 2:40 pm Break
2:40 pm – 3:40 pm EOG-200 and TR200 Ozone Systems by Ryan Ehlers, Sales & Application Specialist, Clack Corp., Santiago Ballroom
3:40 pm – 3:50 pm Break
3:50 pm – 4:50 pm Practical Considerations in the Storage, Use, and Disposal of Ion Exchange Resins by Francis DeSilva, ResinTech, Santiago Ballroom
5:00 pm – 6:00 pm Annual General Meeting & Legislative Update Santiago Ballroom
6:00 pm – 10:00 pm Industry Dinner, Networking, and Cornhole Tournament Aragon Lawn
Friday, September 25
8:00 am – 12:00 pm Exhibit Tear Down Aragon Ballroom
All seminars are held at the Santiago Ballroom. Paid registration required and Continuing Education Credits can be earned.
ACCOMMODATION AT HOST HOTEL:
BOOK YOUR ROOM HERE
Please call the reservations office at 844-226-8262 for assistance if you’d like to book outside of the room block dates. Booking link will only display availability for the contracted nights.
If you have any questions, please contact PWQA office at 626-283-4464, or office@pwqa.org
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SPEAKERS
John Brooks, MWS, President, Puroserve Water Conditioning, Inc.
John is a Certified Master Water Specialist and President of Puroserve Water Conditioning, Inc., a full service water treatment company, serving Southern California (previously Rayne Water Systems).
John is a respected water treatment professional for commercial, problem water and residential applications for over 25 years. He holds a California General Contractors License (Brooks Construction) and a California Water treatment specialty license under the Corporation (RWS). He is also a member of American Society of Plumbing Engineers for more than ten years.
Eric Yeggy, Technical Affairs Director, Water Quality Association (WQA)
Eric is the Technical Affairs Director for the Water Quality Association. He serves on various technical committees supporting the industry through AWWA, NSF International, and other organizations. He is the liaison for the WQA Water Sciences Committee, and holds a Bachelor’s degree in Chemistry from the University of Northern Iowa.
Ryan Ehlers, Sales and Application Specialist, Clack Corporation
With over 20 years of experience in commercial, industrial, and residential water treatment, Ryan enjoy helping OEMs find the right solutions for their water treatment needs.
His focus is understanding each application and selecting the right products to provide a reliable solution.
Peter Ruchti, Founder and CEO of AdeptPlus Web Marketing
Peter Ruchti is the Founder and CEO of AdeptPlus Web Marketing, an agency serving water dealerships. He and his team work with dealers across the country on search visibility, lead intake, and turning marketing spend into tracked revenue. Peter spoke at PWQA’s 2025 convention on Online Marketing Mastery for Water Professionals and presented at WQA 2026 on AI search visibility. He lives outside Chicago with his family.
Dominic Tagliafierro, Regional Sales Manager, Watersprint
An accomplished engineering, operations, and sales executive with more than 20 years of experience in water and wastewater treatment, regulatory engineering, technical management, and business development. He combines deep technical expertise with proven sales and leadership, Capabilities, specializing in the design, evaluation, and management of residential, commercial, and industrial water treatment systems. Throughout his, Career, he has successfully developed strategic sales initiatives, built long-term client and industry relationships and managed complex projects. His background includes regulatory compliance, equipment selection and installation, forensic system assessments, and technical presentations to engineers, contractors, industry organizations, and senior stakeholders. He holds a Bachelor of Engineering in Engineering Management from Stevens Institute of Technology.
Francis DeSilva, Technical Consultant & Dean of ResinTech University at ResinTech Inc.
Francis J. DeSilva has spent more than 45 years in the water treatment industry and currently serves as Technical Consultant and Dean of ResinTech University at ResinTech Inc., where he has worked for over 36 years. He holds a Master of Science from the New Jersey Institute of Technology and a Bachelor of Science in Environmental Science Technology from the Florida Institute of Technology, and has authored numerous articles and spoken widely on ion exchange and water treatment topics. A two-time past president of the Pacific Water Quality Association, Frank has long been a leader in the industry and currently serves on the AWWA Ion Exchange Standards Committee. His many contributions have been recognized with honors including the WQA Regents Award and Key Award, along with multiple PWQA leadership and service awards. He has just recently been be honored with the WQA Hall of Fame award.
Greg Reyneke, MWS, Red Fox Advisors & President of the Water Quality Association
Greg is an internationally recognized water treatment expert with over 30 years of experience managing and growing water treatment dealerships. He splits his time between Directing Red Fox Advisors and Crusader Water Systems, leveraging his skills in solving technical and business opportunities in the water treatment industry. Greg served as the President of the Pacific Water Quality Association (PWQA) from 2019-2020 and currently serves as President of the Water Quality Association and has contributed more than two decades of service to WQA through its Board of Directors, Board of Governors, and numerous committees and leadership roles. In 2025, Greg was inducted into the PWQA Hall of Fame—one of the association’s highest honors. He also received the PWQA Robert Gans Award in both 2018 and 2021 for his leadership and contributions to the industry’s technical activities. Greg received the WQA Key Award in 2025 and is also a previous recipient of the WQA Ray Cross and Regents Awards.
Greg’s writing on the science, business, and people of water treatment can be followed on Substack at gregreyneke.substack.com.
Allan Horner, MWS, Technical Director, Impact Water Products (AO Smith)
Allan Horner, MWS, is Technical Director for Impact Water Products and past President of the PWQA. He travels the world doing training seminars, trade shows and product presentations based on 35 years in water quality. In 2024, Allan was awarded the Award of Merit by WQA in recognition of his exceptional service given to the water quality improvement industry. He has a wide range of expertise and an extensive background with field service, repair and installation of residential, commercial and industrial POU and POE systems and spent ten years working with USP27 and WFI water systems, cooling towers, steam boilers and industrial water. He is well versed when it comes to softeners, filters, boilers, cooling towers, commercial reverse osmosis, pharmaceutical applications, car washes, hotels and just about any other water filtration or general maintenance challenge you may encounter.